Huwise data marketplace study shows 474% ROI

A Forrester Consulting Total Economic Impact study commissioned by Huwise found that its data product marketplace delivered 474% ROI, payback in under six months and $6.5 million in net present value over three years for a 10,000-employee company. The study highlights productivity gains, lower IT burden and wider data reuse as companies try to scale data access for business users and AI.

Why it matters: - The study suggests data product marketplaces can turn data governance and access into measurable financial returns. - Huwise positions the platform as a way to speed data reuse, improve trust and support agentic AI deployments. - The findings point to a broader shift from IT-led data access toward secure self-service for business teams.

What happened: - Forrester Consulting completed a Total Economic Impact study for Huwise and modeled results for a composite 10,000-employee company over three years. - The study found 474% ROI, payback in under six months and $6.5 million in net present value. - Huwise said the marketplace helps business teams and AI consume data at scale through governed access.

The details: - The study identified a 50% reduction in time business users spent searching for data, equal to $4.5 million in savings. - The study found a 50% reduction in data preparation time for data experts, saving 3 days per month per person and $3.0 million. - The study measured a 4x reduction in duplicated work through sharing governed data products, saving 10 days per year per data expert and $223,000. - The study found 720 hours per year saved for IT, with self-service access reducing report requests and tool consolidation cutting license costs by 50%, for $111,000 in savings. - Huwise said the platform also increases value from existing data investments by strengthening accessibility, user engagement, data culture and organizational agility. - The company said the marketplace provides a data foundation for agentic AI deployments. - Forrester based the TEI on interviews with four Huwise customers in banking and finance, insurance, technology and energy and utilities. - The interviews were aggregated into a single composite organization with 10,000 global employees. - Huwise said the product is built on more than 15 years of experience and uses an e-commerce marketplace-style interface. - The platform is designed to provide secure, compliant self-service access to data in the right formats for human users and AI.

Between the lines: - The economics matter because data programs often struggle to show direct business value beyond infrastructure and compliance. - A short payback period makes the platform easier to justify for organizations under pressure to deliver AI readiness and cost savings. - The customer quotes suggest Huwise is trying to sell not just access, but a faster path from raw data to usable analysis.

What's next: - Huwise is likely to keep positioning the marketplace around data reuse, self-service and AI enablement. - Enterprises weighing data modernization projects may use the study as a benchmark for procurement and ROI discussions.

The bottom line: - Huwise wants buyers to see data access infrastructure as a revenue- and productivity-driving asset, not just a back-office tool. - The study gives the company a quantitative case for that pitch.